Jasmine Herndon | Healing Hipster

Jasmine Herndon

Healing Hipster

South Fulton, Fulton County

“I didn’t need to learn about pills, I needed to learn about plants,” said Jasmine Herndon. After starting pharmacy school, she realized that plants were the key to healing people. That insight led her to start Healing Hipster, a farm where she grows food, makes value-added products, and teaches her community how to stay healthy by growing their own food.

As a first-generation farmer, Jasmine spent countless hours learning how to grow food, including one of her favorite practices, JADAM, a Korean method for sustaining organic farms in small spaces and making natural fertilizers and pesticides. She became so passionate that she had to share it with others. “Basically, it's like one of those things where you grew up not knowing how to do something and as soon as you learn how to do it, it’s like, ‘I gotta teach everybody I know how to do this.’ And once I did that, it just expanded.”

Her goal is to make growing food approachable and enjoyable. At her farm, she regularly teaches classes and offers $25 Food Bundles, her take on the traditional Community Supported Agriculture (CSA) program. Customers can buy bundles at any time without paying in advance, giving them variety and flexibility while keeping fresh produce accessible. From tomatoes to okra, green beans, and squash, Jasmine grows staples her community knows and enjoys. 

Jasmine runs Healing Hipster on her own while also juggling her work at Nede Cascade Urban Farm and caring for her family. Maintaining the farm, teaching classes, and growing produce is just part of her work; behind the scenes, she manages licensing, permits, and funding to ensure her classes remain free and bundles stay at $25. “I’m trying to bring people to eat fresh produce. I want to make it affordable,” said Jasmine.

With support from the Food Well Alliance Farm Support Grant, Jasmine could invest in her farm while keeping fresh, healthy food accessible to her community. She purchased more chickens to add eggs to her bundles, funded a well to water her plants, and bought fruit trees. 

Jasmine hopes to expand her farm further by planting more fruit trees, hosting cooking classes, and teaching others how to make value-added products. But she plans to grow intentionally, valuing the impact she’s making at every stage. “You just get in your own head,” said Jasmine. “And I think that’s where a lot of us miss out on, because it's like, you still cater to 20 people every week faithfully and that’s great.”

Support from organizations like Food Well make her work possible. “I really think that everyone should continue to give because it really impacts a small local farmer. Food Well comes in and really helps with my needs, from seeds to the chickens, and renewing licenses. It allows me to keep my bundle at $25.”

Learn more about Healing Hipster online or follow Jasmine’s farm on social media at @healinghipster.