Know Your Grower is a frequently used phrase among local food enthusiasts. Although the coined-term may have been exhausted thanks to farmers market attendees and food system academics; the power of being familiar with your grower is still important.
Close relationships with your farmer, or a distributor that works for your farmer, creates transparency. You don't have to question if they use organic seeds, practice natural farming techniques or grow near an interstate.
Your are also putting money back into your community and supporting the existence of small and medium-sized farms.